Marketing Programs

Three Marketing Programs for Kona Homes & Condos

Basic Marketing

Enhanced Marketing

Enhanced Plus Ala Cart



Aloha,


Basic Marketing is about getting your home in front of a huge audience. The purpose of advertising is to generate interest. Since value is related to demand, the object is to present your property in such a way as to interest as many potential buyers as possible. As long as inventory is low, Basic is adequate for many Kona Homes.


Enhanced Marketing is about presenting your home in the best possible light and positioning your marketing where it will be found by buyers who are most likely in a position to purchase your home. Many Kona Homes have special features and luxurious finishes that deserve additional attention.


Ala Carte Marketing is about unique homes owned by Sellers who believe the "Right Buyer" for their special home is out there somewhere. I agree! It places your Enhanced Marketing in special places where the Right Buyers are likely looking for a unique home. Ala Cart is also about the very private Sellers who do not want their property displayed publicly.


Talk to me about each type of marketing, but remember, Marketing is just one part of what we do for each listing. Be sure to see the list of 200 Things We Do For Sellers.


Sincerely,

Joyce Murphy, Broker/Owner

Kona Homes & Luxury Real Estate Florida



Choose Your Marketing Program

Basic Marketing 5% + GET

Most listing agents include the following:


  • Comparative Market Analysis (CMA) - to help select List Price
  • Staging Consultation
  • Property Photos
  • MLS Listing Feeds to National Websites like Zillow
  • MLS IDX feeds to Company and/or Franchise Websites
  • Scheduling Showings or Showing Time Service
  • Lock Box
  • Yard Signs
  • Flyers or Brochures Printed from MLS Listing
  • Open House


Kona Homes Basic Listing Adds the following:


  • CMA with personal notes selects & adjusts the best comps
  • Professional Staging
  • Professional Photo Shoot
  • Color Flyers
  • Caravan Broker Open House
  • Weekly Public Open House while your listing is Active
  • Featured Property Page Dedicated to your Listing



Book a Consultation


Enhanced Marketing 6% + GET


Services included in Basic Kona Homes Marketing Plus


  • Pre-inspection and Post Repair Inspection
  • Kona Homes Agent Present at all Showings
  • Sunset Twilight Photos
  • Aerial Photos
  • Matterport 3D Tour
  • Floorplan from Matterport data
  • Special Features Brochure
  • Full Page Luxury Magazine Advertisement
  • Open House Invitations
  • Single Property Website dedicated to your listing
  • Color Postcards mailed to nearby neighbors
  • Brokers' Open with Food and Drawing
  • Facebook/Instagram Open House Announcements


All These Additional Services Provided at Kona Homes Cost.


Book a Consultation

Ala Carte 6% + GET & Actual Cost

Enhanced Service and Any of the Following at Seller's Cost:


  • Real Estate Magazine Cover & Full Page Interior Ads
  • West Hawaii Today Advertisements
  • Local Radio Spots
  • Television Spots
  • Local Theater Advertisement
  • Additional Luxury Home Hawaii Magazine Ads
  • National or International Real Estate Magazines
  • Specialty Publication Ads (Surfing, Fishing, Car, Coffee or Equestrian)
  • Featured Listings on Realtor.com and/or similar sites
  • Targeted Paid Spots on Google
  • Additional Boosted Facebook and Instagram Ads
  • E-bay Classified Listing
  • Postcards Blanketing Specific Areas


Kona Homes Arranges & Oversee Content for All Advertisement.

Ala Cart payment is required when the ordered is placed.


Book a Consultation

What does a Realtor do?

Over the last 40 years Realtors have done a poor job of explaining all we  do.

When a listing prospect told me, "Realtors charge too much to find a Buyer." ...


I gave him the list of 200 Things Kona Homes does for Sellers.





After listing and selling his home he paid us a GREAT compliment,

"You were worth every penny!"

Click below to Get Your Copy

200 Things We Do For Sellers
Share by: