Marketing Programs
Three Marketing Programs for Kona Homes & Condos
Basic Marketing
Enhanced Marketing
Enhanced Plus Ala Cart
Aloha,
Basic Marketing is about getting your home in front of a huge audience. The purpose of advertising is to generate interest. Since value is related to demand, the object is to present your property in such a way as to interest as many potential buyers as possible. As long as inventory is low, Basic is adequate for many Kona Homes.
Enhanced Marketing is about presenting your home in the best possible light and positioning your marketing where it will be found by buyers who are most likely in a position to purchase your home. Many Kona Homes have special features and luxurious finishes that deserve additional attention.
Ala Carte Marketing is about unique homes owned by Sellers who believe the "Right Buyer" for their special home is out there somewhere. I agree! It places your Enhanced Marketing in special places where the Right Buyers are likely looking for a unique home. Ala Cart is also about the very private Sellers who do not want their property displayed publicly.
Talk to me about each type of marketing, but remember, Marketing is just one part of what we do for each listing. Be sure to see the list of 200 Things We Do For Sellers.
Sincerely,
Joyce Murphy, Broker/Owner
Kona Homes & Luxury Real Estate Florida
Choose Your Marketing Program
Basic Marketing 5% + GET
Most listing agents include the following:
- Comparative Market Analysis (CMA) - to help select List Price
- Staging Consultation
- Property Photos
- MLS Listing Feeds to National Websites like Zillow
- MLS IDX feeds to Company and/or Franchise Websites
- Scheduling Showings or Showing Time Service
- Lock Box
- Yard Signs if allowe
- Flyers or Brochures Printed from MLS Listing
- Open House
Enhanced Marketing 6% + GET
Services included in Basic Kona Homes Marketing Plus
- Kona Homes Agent Present at Showings
- CMA with personal notes selects & adjusts the best comps
- Professional Staging
- Color Flyers
- Caravan Broker Open House
- Weekly Public Open House while your listing is Active
- Professional Photos Shoot
- Sunset Twilight Photos as needed
- Aerial Photos
- Matterport 3D Tour
- Floorplan
- Special Features Brochure
- Full Page Luxury Magazine Advertisement
- Open House Announcements
- Single Property Website dedicated to your listing
- Color Postcards mailed to nearby neighbors
- Facebook/Instagram Open House Announcements
All These Additional Services Provided at Kona Homes Cost.
Ala Carte 6% + GET & Actual Cost
Enhanced Service and Any of the Following at Seller's Cost:
- Real Estate Magazine Cover & Full Page Interior Ads
- West Hawaii Today Advertisements
- Local Radio Spots
- Television Spots
- Local Theater Advertisement
- Additional Luxury Home Hawaii Magazine Ads
- National or International Real Estate Magazines
- Specialty Publication Ads (Surfing, Fishing, Car, Coffee or Equestrian)
- Featured Listings on Realtor.com and/or similar sites
- Targeted Paid Spots on Google
- Additional Boosted Facebook and Instagram Ads
- E-bay Classified Listing
- Postcards Blanketing Specific Areas
Kona Homes Arranges & Oversee Content for All Advertisement.
Ala Cart payment is required when the ordered is placed.
